Mad About Macarons, found at https://sweetscraze.store (“Website”) is governed by the following Privacy Policy.
We respect your privacy and are committed to protecting it. This Privacy Policy informs you what personal data we may collect and how it is used. It applies solely to this Website.
WHAT INFORMATION WE MAY COLLECT AND HOW IT IS USED
Information You Voluntarily Submit to the Website: We may collect personal information such as your name and email address, for example, when you submit a contact form, leave a comment, or subscribe to our newsletter.
Information We Collect from Others: You may choose to link your Facebook, Instagram, or Google accounts, in which case we may access your name, email address, and profile picture associated with that account.
Automatically-Collected Information: We automatically collect data about your visit, including IP address, browser type, operating system, referring website, pages viewed, and the dates/times of access. We also collect information about actions taken on the Website, such as links clicked.
Cookies: We use cookies to store preferences, personalise content, and analyse site usage. You may refuse cookies by modifying your browser settings, but this may limit functionality. See more under “Cookies” below.
HOW YOUR INFORMATION MAY BE USED
We may use the collected information to:
- Operate and maintain the Website
- Personalise your experience and display content relevant to your interests
- Respond to comments and provide user support
- Send administrative emails and newsletters (you can unsubscribe anytime)
- Track and analyse performance and advertising on the Website
- Protect against unauthorised or illegal activity
LEGAL BASIS FOR PROCESSING (GDPR)
Under the General Data Protection Regulation (GDPR), we process your data based on:
- Your consent (e.g., newsletter signup or cookie acceptance)
- Our legitimate interest (e.g., website functionality, analytics)
- Legal obligations where applicable
USER RIGHTS (GDPR)
Under the GDPR, you have the right to:
- Access and review your personal data
- Request correction or deletion of your data
- Object to or restrict processing
- Withdraw consent at any time
- Request transfer of your data (data portability)
To exercise your rights, please contact the data controller for this Website, Jill Colonna: jill@madaboutmacarons.com
DATA RETENTION
We retain your personal data only for as long as necessary to provide access to our newsletter, respond to enquiries, or operate the Website efficiently. You may request the deletion of your data at any time by contacting jill@madaboutmacarons.com.
SECURITY
The Website uses SSL encryption and firewall protection. While we take appropriate technical precautions, we cannot guarantee complete security. Your use of the Website is at your own risk.
COOKIES
The Website uses cookies for:
- Personalising content
- Avoiding repeat popups or ads
- Understanding visitor behaviour through analytics
- Supporting affiliate and advertising functions
A cookie consent banner is shown on first visit. You can manage cookie settings in your browser or through the banner settings.
For more information about cookies and how to disable them, visit: All About Cookies.
THIRD PARTY SERVICE PROVIDERS
We use the following third-party tools that may collect your data:
Google Analytics: To understand how the Website is used. Captures IP address only. See Google's Privacy Policy.
Flodesk: Email provider used to send newsletters. We store your name and email. See Flodesk's Privacy Policy.
Affiliate Programs: We participate in affiliate advertising with Amazon, CJ (Expedia), and Cook’n With Class. These programs use cookies to track clicks and assign small commissions, at no cost to the reader. See Amazon Services LLC Associates Program.
YouTube: Embedded videos may collect your IP. You may block third-party content via cookie settings.
Hosting: The Website is hosted by WPopt. Server access is secure and restricted.
ADVERTISING
Raptive
The Website is affiliated with CMI Marketing, Inc., d/b/a Raptive ("Raptive") for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive's data usage, see their privacy statement.
AFFILIATE PROGRAM PARTICIPATION DISCLOSURE
The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Mad About Macarons is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program uses cookies to track visits for the purposes of assigning a small commission on these sales, at no cost to the reader.
MAILING LIST AND TRACKING
When you subscribe to our email list, your email may contain a tracking pixel that lets us know if/when you opened an email and what links were clicked. This helps us tailor future content to your interests. No tracking data is shared with third parties.
PUBLICLY VISIBLE INFORMATION
If you leave a comment, your name, avatar, and any website link you provide will be publicly visible. Your email address will not be published.
EXTERNAL LINKS
The Website contains links to other sites not owned by us. We are not responsible for their privacy practices or content. Please consult their privacy policies directly.
OPT-OUT
You may opt out of receiving emails by clicking “unsubscribe” in any message.
CONTACT INFORMATION
Please contact jill@madaboutmacarons.com for any questions or concerns related to this Privacy Policy.
Last updated: 10 July 2025